The Brand Storytelling Workshop - 28th APRIL 2016
Storytelling is proven to be the most effective way to capture hearts, create advocates and inspire action.
More and more people understand that to move forward in your business you have to move your customers through powerful brand stories.
In the Brand Storytelling Workshop we bring together brand discovery and storytelling strategy to help you build an impactful brand. Learn how storytelling fits into your company's larger business strategy and how to tell your brand stories with confidence and clarity.
The workshop is designed to help you engage and attract customers through facilitated brand discovery and brand storytelling.
Is your brand struggling to stick out from the crowd? Do you wonder how you're different from your competition? Do you want to know the secret to quality content marketing?
Explore your brand
Find your brand WHY. Your WHY is your most power tool. What's your purpose, vision, brand persona and ideal audience? Build the foundation of your content marketing by defining the soul of your brand.
Learn the ways of storytelling
Through a guided storytelling approach and methodology, discover the secret to engaging, captivating and selling through powerful storytelling. Lacking ideas and inspiration? Discover the type of stories you can tell, learning the ins and outs of engaging an audience through stories.
Find your stories
Unearth the stories hidden beneath your traditional business pitch. Find your unique selling point and articulate it in a way that captivates others. This session will unearth your brand stories, shaping your content and storytelling strategies to come.